INTERACTIVE BRAND ENGAGEMENT 

                        (Data Capture, Games & Experiences, Multitouch & Infotainment, Photo & Video Activations, 3D Mapping)

Our solutions attract and engage participants who can share their memorable brand experiences across social networks.



MCP has formed strategic alliances with North America's leading digital technology firms.  As a "technology" partner to our clients, we focus on developing innovated, non-traditional marketing initiatives. Combined with advanced digital technologies resulting in an "interactive engaging experience" that connect's your target audience in a meaningful way with your brand.  

 

What is 3D Mapping ? 

Imagine 3D projection mapping as painting with light to transform any surface. Also known as video mapping or simply “projection mapping”, is the art and science of using physical spaces and objects as the surface for a projection, instead of a conventional screen. The end result is a visually striking, almost “magical” effect that has to be seen to be fully experienced.

Click on the eyeball to see a sample of 3D image mapping

This building projection was to promote the new movie "The Tourist" starring Angelina Jolie and Johnny Depp. The Joule Hotel in downtown Dallas hosted a party with this 3D architectural mapping projection art show, it was projected on the Praetorian Building at 1607 Main Street.

3D PROJECTION MAPPING – 3D VIDEO MAPPING – BUILDING PROJECTION – PROJECTION MAPPING FEATURES – ATTRACTIONS – MUSEUM EXHIBITS – QUEUE LINE EXPERIENCES – PRODUCT PROMOTION

If you think that 3D Projection Mapping could be the right thing for your project, then please get in touch. We really enjoy developing concepts and discussing ideas.

3D Motion Capture Audience Experience

This interactive experience promoted Brazil's beauty in a unique, fun, and uplifting way through a series of foreign events to promote Brazilian tourism. 

 

Brazil's well known landmarks were used as a key visual component.  This highly visual & interactive hang gliding game experience showed the region from high above, giving the participants a “birds eye view”.

 

To add to the experience, motion capture technology was utilized to allow for multiple participants to guide the hang glider through a series of hoops as the glider passed over stunning views.  

 

The result:  happy faces and promises to visit Rio soon....Mission Accomplished !

Utilized Technologies:

Kinect Controllers • Motion • Virtual Reality • Infotainment • Customizable Photo & Video Activation • Prize Manager • Social Sharing • Face Tracking/Recognition • Multi-Touch • Consumer Data Capture 

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